SOCIAL MEDIA: THE NEW WORD OF MOUTH
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At a recent social media workshop I attended, I heard the
presenter make a point that really resonated with me. She had been
discussing the need for a potential client to have a social media
page. The person was resistant to that suggestion, the reason being
that all of their business was word of mouth and, therefore, social
media would not be helpful. The presenter's response was that
social media is the new word of mouth. The more I
thought about that, the more I realized that she was right.
How many of us have Facebook or Twitter accounts and have checked
out a business simply because we saw that someone else "liked" or
"followed" it? Or seen a post about someone's new dress, stove,
car, etc. and asked where they got it? I have on a
regular basis. And I have eventually made purchases from some of
those businesses. A "like" is akin to an endorsement from a
friend. Social media really is the new word of mouth.
No matter whether your customer base comprises consumers or other
businesses, social media could likely benefit you.
